Matt Cutts has provided an outlook for the next few months in a new blog post:
MUST CHECK: Matt Cutts talks about Guest Blogging
In a nutshell, Matt talks through the following SEO tips (see also the summary of search engine land):- Penguin update 2.0 (better and deeper link analysis)
- Advertorial spam (overall stronger fight against paid links from editorial environments)
- Spammy queries (Google wants to worry increasingly about the search results for competitive keywords – will be called Finance and sex/porn)
- Going upstream at link Spammers (better depreciation of purchased links; here I'm missing the distinction to point 1)
- More sophisticated link analysis.
- Hacked sites (better communication with site owners, who are victims of hacked sites and/or malware)
- Authority boost (better ranking for sites that are considered authority within a topic/industry)
- Panda update (Google wants to attract additional signals at sites, negatively evaluated by Panda, but that are a borderline case)
- Domain cluster in SERPs (search results are to be clustered in part after domains)
- Improved webmaster communication (better communication via the Google Webmaster Tools)
